Anime＆Manga The Global Phenomenon of Kawaii Culture: How Japan’s “Cute” Aesthetic Took Over the World
Japan’s “Kawaii culture” has become a worldwide phenomenon. Through anime, manga, fashion, and character culture, Japan’s unique interpretation of “cute” has captivated people across the globe. But is “Kawaii” just another word for “cute”? In this article, we will explore the origins of Kawaii culture, its characteristics, why it has spread globally, and its future prospects.